An organisation's supply chain is perhaps it's greatest secret weapon when seeking to enhance customer satisfaction and improve profitability. Customers growing expectations and changing shopping behaviours are the main force behind a demand-driven supply chain. There is mounting pressure from an increasingly impatient customer base demanding products faster and cheaper, while at the same time expecting a decrease in lead times throughout the value chain.
Paul Kagame, President of the Republic of Rwanda once said: “Development is about more than money, or machines, or good policies – it’s about real people and the lives they lead”. As our country grapples with economic transformation and growth, this quote is particularly relevant, highlighting the need for sustainable interventions and partnerships between corporate South Africa and other stakeholders. With economic growth forecast at a meagre 1%, unemployment at more than 26% and inflation hovering at the 5% mark, it has never been more important to foster entrepreneurship. With each viable business added to the marketplace, employment is created, and resources are utilised, adding to the national product and per capita income of a country.
There is no longer any debate regarding the far-reaching, and disruptive impact that e-commerce has had on retail business models, and the supply chains that support them. As traditional retailers attempt to retain market share by introducing companion e-commerce sites, the approach adopted when doing so can ultimately have a marked impact on the success of such venture down the road.