In 2018, goods to the value of just less than $90 billion were imported into South Arica, with about 45% of this originating from China. European and African trade partners accounted for 33% and 10% respectively, with the balance of trade originating throughout the rest of the globe. As the local economy continues to emerge from a recessionary period, it is likely that the demand for foreign goods will continue to grow, making this an economic segment ripe with opportunities for those organisations looking to capitalise on this demand.
This transport month we celebrate ladies taking the wheel in our transport division
South Africa is said to have an astonishingly low rate of employed women. According to the Organisation for Economic Co-operation and Development (OECD) only 50% of women between the ages of 25 and 54 are employed. With a skills shortage and burgeoning demand for the transportation of goods, the transport industry is well suited to provide a solution for women whose innate attributes could make them well suited for driving trucks.
According to the July/Aug 2018 ENaTIS statistics, there are more than 2.8 million trucks on South African roads, ranging from panel vans to heavy load vehicles, accounting for as much as 25% of all registered vehicles. There are more than 15 000 truck fleets operated in our country, and more often than not, our newspapers feature news of accidents, un-roadworthy vehicles and infrastructure damage due to ill-maintained vehicles. October is Transport month, with the Department of Transport emphasising the local industry, road safety and all things “truck”. As a substantial, and responsible, player within the Transport industry, we at Barloworld Logistics not only support this initiative during the month of October but strive to build a better industry for all through everything we do, in every aspect of our business, every day.
As human beings, our experiences not only define us, they substantially shape our relationship with the world. This is particularly true when it comes to brand loyalty and purchasing behaviour. Customer loyalty, satisfaction and purchasing behaviour can be linked to and stimulated by, the emotions a customer connects with a brand, and these emotions can be directly linked to the experiences a customer has. While brand experience has deep roots in marketing, the supply chain has a real impact on where and how a product is presented to a customer. For example, there are few things more likely to derail a purchase than a customer finding the item they are ready to purchase is out of stock, or not available in their preferred size. Factors such as the failure to meet the need for immediate gratification, or interruption of the buyer journey can become a deterrent away from a brand, particularly if such instances reoccur. Expectation and experience are tightly bound to marketing, but it is the supply chain that ultimately ensures product availability and access, and these factors need to work in conjunction to create a brand experience that delights customers and builds lasting relationships.
The last century has witnessed the global population quadruple, in 1915 there was an estimated populace of 1.8 billion, at present, according to an estimate by the United Nations, there are just over 7 billion people with predictions of reaching 9.7 billion by 2050. This growth, together with increasing income levels in developing countries (which have an impact on dietary changes such as consuming increased amounts of protein and meat) are driving up the global food demand.