Cash flow allows an organisation to pursue opportunities that enhance value. This may indeed become tricky when importing the goods required to run a business becomes an expensive and complex process, including costs associated with moving the goods, as well as duties and taxes requiring payment once the goods have arrived and clearing required before collection. These activities can result in tied up cash leading to reduced efficiency.
From shoes made in China to crude oil from India, the ability for businesses to ship goods by sea has brought about global economic benefit. Every year billions of tonnes of goods are shipped along major trade routes, in South Africa alone over R133 billion worth of goods were shipped around the world in 2018.
This transport month we celebrate ladies taking the wheel in our transport division
South Africa is said to have an astonishingly low rate of employed women. According to the Organisation for Economic Co-operation and Development (OECD) only 50% of women between the ages of 25 and 54 are employed. With a skills shortage and burgeoning demand for the transportation of goods, the transport industry is well suited to provide a solution for women whose innate attributes could make them well suited for driving trucks.
According to the July/Aug 2018 ENaTIS statistics, there are more than 2.8 million trucks on South African roads, ranging from panel vans to heavy load vehicles, accounting for as much as 25% of all registered vehicles. There are more than 15 000 truck fleets operated in our country, and more often than not, our newspapers feature news of accidents, un-roadworthy vehicles and infrastructure damage due to ill-maintained vehicles. October is Transport month, with the Department of Transport emphasising the local industry, road safety and all things “truck”. As a substantial, and responsible, player within the Transport industry, we at Barloworld Logistics not only support this initiative during the month of October but strive to build a better industry for all through everything we do, in every aspect of our business, every day.
As human beings, our experiences not only define us, they substantially shape our relationship with the world. This is particularly true when it comes to brand loyalty and purchasing behaviour. Customer loyalty, satisfaction and purchasing behaviour can be linked to and stimulated by, the emotions a customer connects with a brand, and these emotions can be directly linked to the experiences a customer has. While brand experience has deep roots in marketing, the supply chain has a real impact on where and how a product is presented to a customer. For example, there are few things more likely to derail a purchase than a customer finding the item they are ready to purchase is out of stock, or not available in their preferred size. Factors such as the failure to meet the need for immediate gratification, or interruption of the buyer journey can become a deterrent away from a brand, particularly if such instances reoccur. Expectation and experience are tightly bound to marketing, but it is the supply chain that ultimately ensures product availability and access, and these factors need to work in conjunction to create a brand experience that delights customers and builds lasting relationships.