The Supply Chain Behind Black Friday

Posted by Barloworld Logisitics on 16 Nov 2018 10:00:00 AM

supply chain behind black friday

In just under 5 years Black Friday has come to be a major shopping phenomenon locally. This peak shopping day requires months of preparation to fulfil customer expectations when securing their special deals, whether online or in store.  Black Friday is said to be the largest consumer day of the year in South Africa, with a record 4.7 million card transactions documented in 2017, of which over 250 000 were online transaction tallying up to over R 2.5 billion worth of credit and debit card retail transactions.

The supply chain planning behind black Friday can make or break the success of the massive sale day for retailers. Let’s take a look at what goes into making sure retailers are well stocked and fully prepared for the task at hand:



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The supply chain behind Black Friday


Topics: Trends