In just under 5 years Black Friday has come to be a major shopping phenomenon locally. This peak shopping day requires months of preparation to fulfil customer expectations when securing their special deals, whether online or in store.  Black Friday is said to be the largest consumer day of the year in South Africa, with a record 4.7 million card transactions documented in 2017, of which over 250 000 were online transaction tallying up to over R 2.5 billion worth of credit and debit card retail transactions.