Disruptions across the board from the flow of raw materials to the distribution of end markets have in the last few years challenged the competitiveness and success of even well-rooted industries. In order to continue to harness future growth, organisations need to look beyond the traditional silo approach to doing business and instead seek collective opportunities that expand across various business sectors.

Cross industry collaboration is about drawing companies together through multiple industries and collectively seeking opportunities for differentiated value propositions in order to target customer segments that may not have been accessible before.

Supply chain partners play a vital role in identifying areas of shared value throughout the value chain. Watch the below clip of Mark Geoghegan, General Manager Solution Development and Advisory, at Barloworld Logistics explaining the value of an open collaborative business eco system.