By Kate Stubbs, Executive Business Development, Marketing & Communication, Barloworld Logistics
When looking ahead at the various business challenges facing South African companies, particularly with regards to sustainability, it is useful to look back and briefly chart the most significant changes and trends. In the late eighties and early nineties, we witnessed the emergence of the ‘one world’ economy – which coincided with the arrival of the Internet and rapid digital transformation. The resulting changes triggered quantum leaps in global trade and duly affected national and regional economics, politics and business practices. Moreover, the new era empowered the world’s customers and consumers. On the back of these seismic shifts in the global business ecosystem, the role of supply chain management and logistics came to the fore as a powerful means to creating competitive advantage and sustainable business models to satisfy the needs of the extended markets.